Shoppers across New Zealand turned out in large numbers as EB Games launched its highly anticipated closing-down sale, triggering long queues outside stores nationwide.
From Auckland and Wellington to Christchurch and regional centres, customers were seen lining up well before opening hours, eager to grab discounted video games, consoles, accessories, and pop-culture merchandise. The sale officially began on January 15 at 1pm, with many stores reporting strong foot traffic almost immediately.
EB Games has confirmed that all 38 stores in New Zealand will close permanently by January 31, 2026, marking the end of a long-standing presence in the local gaming retail scene. The company’s distribution operations are also expected to wind down shortly after.
The clearance sale offers significant discounts, with many items reduced by up to 50 percent, while some retro and pre-owned titles are available at even lower prices. Due to heavy demand, several popular items sold out quickly, and online access experienced delays as thousands attempted to browse deals at the same time.
EB Games acknowledged that changing retail conditions and market challenges contributed to the decision to exit New Zealand. The retailer thanked Kiwi customers for their loyalty over the years and confirmed plans to continue serving New Zealanders via its Australian online store later in 2026.
As the final days approach, shoppers are being advised to act quickly, as stock availability varies by store and items are not being replenished.
FAQs:
Why is EB Games closing in New Zealand?
EB Games stated that ongoing market and retail challenges made it unsustainable to continue operations in New Zealand.
When does the closing-down sale end?
The sale will continue while stock lasts, with all physical stores closing on January 31, 2026.
Are discounts the same at every store?
No. Discounts and product availability vary by location and demand.
Can customers still shop online?
Online traffic has been extremely high, and some items are available in-store only. Future access via the Australian online store is expected later in 2026.
What happens to gift cards and preorders?
Gift cards can be used before stores close. Preorders for items releasing after the closure date are expected to be cancelled and refunded.
Disclaimer
This article is independently written for NZ Indian Insights based on publicly reported information and observed trends. Details may change as updates are issued by the retailer. Readers are advised to confirm product availability and store policies directly with local outlets.
