Apple has unveiled the next-generation AirTag, offering users an even smarter way to keep track of their important items. The updated AirTag comes with expanded Bluetooth connectivity, a louder speaker, and improved Precision Finding, making it easier than ever to locate lost belongings.
Since its debut in 2021, AirTag has helped users worldwide track items ranging from keys and wallets to luggage and musical instruments. Stories of AirTag reuniting people with lost valuables continue to inspire confidence in the device’s reliability.
Enhanced Precision Finding and Connectivity
The new AirTag is powered by Apple’s second-generation Ultra Wideband chip, the same technology used in iPhone 17, Apple Watch Ultra 3, and Series 11 models. Users can now experience up to 50% longer range when using Precision Finding, along with haptic, visual, and audio guidance. An upgraded Bluetooth chip further extends connectivity, allowing items to be located from greater distances.
For the first time, Apple Watch Series 9 and Apple Watch Ultra 2 users can leverage Precision Finding directly from their wrist. Additionally, the AirTag’s speaker is 50% louder, ensuring it can be heard even when hidden under cushions or deep in a bag.
Find My Network and Share Item Location
AirTag integrates seamlessly with Apple’s Find My network, a crowdsourced system that allows lost items to be tracked securely via nearby Apple devices. The new Share Item Location feature allows users to share their AirTag’s location temporarily with trusted third parties, including partner airlines, improving the chances of recovering delayed or misplaced luggage.
Security and Privacy
Apple has designed the AirTag with privacy in mind. Location data is never stored on the device, and end-to-end encryption ensures that only the owner can access location information. Advanced protections prevent unwanted tracking, including alerts for nearby unknown AirTags and frequently changing Bluetooth identifiers.
Availability and Pricing
The new AirTag is available today at the same price as its predecessor: $29 for a single unit and $99 for a four-pack. Free personalized engraving is offered through the Apple Store and online.
FAQs:
Can the new AirTag be used with older iPhones?
Yes, but the enhanced Precision Finding works best with iPhone 17 or later and compatible Apple Watch models.
How much louder is the new AirTag compared to the previous version?
The updated AirTag is 50% louder, making it easier to locate in hard-to-reach places.
Is my location data safe with AirTag?
Absolutely. AirTag uses end-to-end encryption, and no one—including Apple—can access your location without your permission.
Can I share my AirTag’s location with someone else?
Yes, the Share Item Location feature allows secure temporary sharing with trusted contacts, including airline staff for delayed luggage.
Disclaimer: This article is for informational purposes only and reflects Apple’s public announcement. Prices and availability may vary by region.
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