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NZ Indian Insights

Airtel Partners with Adobe to Give Free Adobe Express Premium to 360 Million Users

NZ Indian Insights by NZ Indian Insights
January 30, 2026
in Technology Desk
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In a landmark and global-first collaboration, Bharti Airtel has joined forces with Adobe to offer free access to Adobe Express Premium for all its nearly 360 million customers across India — including mobile, broadband, and DTH subscribers.

Usually priced at around ₹4,000 per year, Adobe Express Premium provides a suite of AI-powered creative tools that make designing professional-grade graphics, videos, social media content, marketing materials, and more effortless and accessible — even for first-time designers.

What This Means for Users

Airtel customers can claim one year of Adobe Express Premium at no extra cost simply by accessing the offer through the Airtel Thanks App — without needing to enter any credit card details. Once activated, the subscription delivers:

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  • Thousands of professional design templates tailored for Indian contexts like festivals, weddings, and small businesses.
  • AI-driven tools such as instant background removal, custom image generation, and one-tap video editing.
  • Premium Adobe Stock assets, 30,000+ fonts, 100 GB cloud storage, auto captions, instant resize, and more — all with no watermarks.
  • Support in multiple languages including English, Hindi, Tamil, and Bengali.

According to Airtel’s leadership, the aim is to democratize access to creativity tools so that everyone — from students and aspiring creators to small business owners — can produce professional-quality content with ease.

How to Activate the Free Adobe Express Premium Subscription

To redeem the offer:

  1. Download or open the Airtel Thanks App.
  2. Log in with your Airtel number and go to Claim OTTs & Benefits.
  3. Tap the Adobe Express Premium offer banner and follow the on-screen steps (no credit card information needed).
  4. Sign in or create an Adobe account to complete activation.

Once activated, your free subscription is valid for 12 months from the activation date.


FAQs:

1. Who is eligible for the free Adobe Express Premium offer?

All Airtel customers — including prepaid, postpaid, broadband (Wi-Fi), and DTH users — are eligible for the free 12-month Adobe Express Premium subscription.

2. How much does Adobe Express Premium usually cost?

Adobe Express Premium is generally valued at approximately ₹4,000 per year, but Airtel users can claim it at zero cost through this offer.

3. Do I need a credit card to activate the offer?

No credit card information is required — you can activate the free subscription via the Airtel Thanks App without entering any payment details.

4. What happens when the free subscription expires?

After 12 months, you’ll retain your files and basic features of Adobe Express, but access to premium templates and advanced tools may end unless you choose to subscribe separately.


Disclaimer

This content is a based on the official Airtel press release. Offers, availability, and terms could vary or change at Airtel’s or Adobe’s discretion — always check the Airtel Thanks App and official announcements for the latest details.

Technology Desk: Explore more technology stories, AI insights, and future-tech trends.

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